Eligea Runner-up in Idea Competition


November 20, 2009

As part of Global Entrepreneurship Week 2009, Eligea, LLC of Seattle was honored last night at the Imperial Theater in Montreal, CA as the runner-up in the “Action for a Better World” Idea Competition by “Challenge Your World”.

MONTREAL, Canada (November 19, 2009) Challenge Your World has announced Eligea, LLC as the runner-up, second place winner of their competition for new innovative ideas guided by sustainability practices.  Challenge Your World brought Aaron Wood, President of Eligea to their “Rendez-vous 09” event which featured Guy Kawasaki, a former Fellow at Apple Computer Inc, as the keynote speaker.

The event drew over 600 people and was a major success.  Martin Lessard, developer of the Challenge Your World web platform and online strategy said, “last nights event was a success…Designed to provide an imaginative and innovative look at sustainability and the future of business, Rendez-Vous 09 meant to be a truly unique evening for innovators, aspiring entrepreneurs and anyone who believes ’A Better World is Everyone’s Business’. And we achieved our goal”.

During the competition Eligea (www.eligea.com) campaigned in and around the Seattle community for support where they received positive responses from many people including Mayor Mike McGinn’s campaign office and SEEDS, a Vashon Island based non-profit organization.

“It’s refreshing to know that groups like Challenge Your World are acknowledging and supporting early stage businesses working towards a sustainable future.  I am proud to receive this award on behalf of the entire Eligea Team and look forward to the success and momentum this is building for us”, said Aaron Wood.

Eligea’s idea, a virtual environment that enables users to connect to products and providers based on personal values, was chosen as runner-up out of over 150 entrants and will now receive various support services from Challenge Your World.  The Eligea concept leverages the virtual world to create change in the real world; especially within commerce and community.  Eligea’s progress can be tracked through the Challenge Your World website (www.challengeyourworld.com).

Challenge Your World is a global competition that aims to assist business ideas that it believes are capable of affecting positive change in the world.  Challenge Your World is based on the belief that sustainability and profitability are not mutually exclusive but can in fact work in harmony.

For further inquiries please contact:

Lyne Johnston

Eligea, VP of Strategic Relationships


(206) 715-4914

Aaron & Challenge Your World

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Making Your Values Matter in the Marketplace

In one way or another, all of our efforts are directed toward “values-based” economic activity. We believe that if a sustainable and just society is ever to be achieved, it will be due to the cumulative effect of the vast number of daily choices made by many people acting according to their own personal values.

As a practical matter, we believe that if more people had tools for translating their personal values into concrete choices, actions would follow. We also believe that if enough people had the ability to frame their own choices in terms of their own values, the cumulative effect would be a collective action far more powerful than any program exhorting them to act “more sustainably” could ever accomplish.

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